Archive for San Miguel Beer

San Miguel Beer Consumer Report

Posted in All About The Philippines, Duke420 Articles, Philippine News with tags , on November 1, 2011 by South Arts Festival

I am currently 40 years old, and I have been consuming San Miguel Beer products for over 20 years. I bought my first few cases of SMB Pale Pilsen at my 15th year old birthday party, and have been consistently been drinking beer since then.

At first, I used to drink every weekend on Friday and Saturday nights, and maybe the occasional Sunday afternoon.  When I got into college at age 18, I began drinking San Miguel Beer on a near daily basis. And not just one bottle, but averaging around 8 to 10 bottles per day.

In the 90’s, Student organizations I was involved with in UP Diliman held events which featured San Miguel Beer. There was Upsilon Sigma Phi’s Polo-Singan event which featured smorgasbord of free beer and a Side-A concert at the Manila Polo Club. Then, there was UP JMA’s Heaven’s Door which was the first concert held at the Megatrade Hall. That time, you could see us lugging cases of beer from the grocery up the escalators. And there are still more events I’ve organized and attended, and always with a San Miguel beer in my hand to celebrate.

After college, San Miguel Beer and its by-products like Super Dry, Blue Ice (remember?), Red Horse, Cerveza Negra and San Mig Light have all passed through my palate and have contributed to my not-so-sexy but huggable beer belly. My choice for drinking San Miguel after all these years is based on a simple fact – there was no other beer around. Even with the current advent of imported beers like Coors, Budweiser, Stella Artois, Corona, Heineken, or even with the rise of competition from local beers like Colt45 of Asia Brewery – San Miguel Beer has still remained a favorite. It’s just something that I’m used to and certainly will not be disappointed with. In fact, I consider San Miguel Beer like an old friend.

As an old friend, I have been kind to San Miguel Beer. I have given him so much money over a decade or so.  At a rough average of P500 per week, or P26,000 a year for more than 10 years – well, that’s a lot of money. I’ve never really found the need to ask for anything in return. On its own, San Miguel Beer is fulfilling enough to provide a nice intoxication, a proud beer belly, and memorable moments celebrating with friends, and even in crying with friends.

But now – I do have something to ask from San Miguel.

I would like to ask San Miguel to stop advertising their beer, and instead spend their advertising budget for other worthwhile projects. San Miguel Beer does not need to spend millions upon millions on celebrity endorsements for their Christmas ads. San Miguel Beer does not need to spend useless expense for TVC slots, billboard ads, print ads or merchandising. Well – merchandising maybe.

San Miguel Beer is at the top of the beer food chain in the country, and even if they stopped advertising altogether for one year – they would probably increase their profits due to unnecessary advertising spending. Every day – all over the country – people drink San Miguel Beer (and their co-products). Whether they are sad or celebrating, SMB is on the menu. SMB can be found in almost every major store, grocery, restaurant, bar and sari-sari store. Their sales will never ever suffer because they are the number one demand in their market.

With that being said – I would wish for San Miguel Beer to focus on eliminating poverty by diverting advertising expense into socially responsible programs and projects. They can provide housing programs of their own without the need to tie up with NGOs. I’m not certain what other socially responsible programs San Miguel Beer engages in, but I’m very sure that they give support to charities and foundations, and do their best in actively pursuing their civic duties. However, imagine if the budget was bigger because they would divert advertising funds they don’t need.

But apart from San Miguel, all companies and products with a monopoly of sorts should also end all their ad campaigns. Smart and Globe need not spend on advertising because every day their product is used. They don’t need celebrity endorsements that cost millions, and they don’t need billboard ads or print ads. Because of their technology, they can directly send promotion packages and special offers direct to their customers. Text text lang iyan.

Anyway – cheers to San Miguel Beer. I just bought a case of Pale Pilsen in cans to fill my ref. And as an avid consumer for over 20 years. Please consider my humble advice.

Thank you.


Philippine Events: Rogue Magazine Launches New Media Division With A Huge Party

Posted in All About The Philippines, Duke420 Articles, Philippine Events with tags , , , , , , , , , , , on September 24, 2009 by South Arts Festival

My dear friend Katrina Tuason, who is also the marketing director for Rogue Magazine sent out the invitations for the launch of Rogue Magazine’s New Media Division, and immediately I got excited.

I remember the topic of New Media being thrown around the Rogue office for quite some time, and then finally, they just made it happen. They launched, and Rogue Live, which is basically vidoe clips of several Rogue events and Rogue exlcusive interviews that have been made digitally available on-line. With the help of, Rogue gets to add more meat behind just being a simple magazine, to becoming a new media. Not only will you get the Rogue-ish articles on the magazine, but you’ll also get to treat yourself with video content that includes exclusive footage of their shoots and in-depth interviews.

DJ Junior Sanchez with ME!

DJ Junior Sanchez with ME!

They kicked off the launch with a huge party at White Space along Pasong Tamo, which featured also the introduction and launch as well of the BMW Z4. Another cool highlight of the night was also the music courtesy of DJ Junior Sanchez, who is one of the legendary deejays to come out of New York City. In fact, when I once lived there in the early 90’s,  I already knew of  DJ Junior Sanchez, and had seen him spinning in house parties at SoHo.

Anyway, so Dj Junior Sanchez rocks a set that has everyone dancing away. Good vibes. And after his set DJ Mars Miranda closes off, and everyone is still going ballistic, including Dj Junior Sanchez, who seemed like he was having a blast. And certainly that was what everyone was having.

An overflow of food catered by Cibo Di M plus all-out open bar on Rene Barbier wines, San Miguel beer and some vodka and some whiskey. Nice for everyone indeed.

Big congratulations to Katrina Tuason, Miguel Mari and Josemari Ugarte for the huge success of the Rogue New Media launch.

Do I have to list the who’s who of who went? Nahhh! As if we need our names published ala high-society style. You knew that if you were there, then you wouldn’t complain. Good party. Period.

Opinion: The Smart Thing To Do With SMART

Posted in All About The Philippines, Duke420 Articles, Philippine Current Events, Philippine News, Philippine Technology, Philippines Sports with tags , , , , , , , , , , , , , , , , , , on September 10, 2008 by South Arts Festival
Smart Billboard Is A Waste of Space and Money

Smart Billboard Is A Waste of Space and Money

Smart Communications, Inc. is one of the biggest telecommunications providers in the Philippines if not the biggest. Well, SMART is on a pissing war with Globe Telecom and indeed they are fighting for every inch of space in order to promote and advertise their brands and product services.

Anyway, because of the advertising pissing war, SMART and Globe have gone all-out in their budget for things like 30-seconder ads, outdoor advertising, newsprint ads, magazine ads and all sorts of other gimmicks like events, concerts and what-have-you. Certainly, it doesn’t take much math to figure out that SMART and Globe probably spend billions of pesos on advertising just so that the simple Filipino consumer will eventually use their products and services, or to continue to do so.

First off – let’s get it straight. The supposed target market for a company like SMART includes every single FIlipino in the Philippines, with a big percentage of them being the masses. The masses comprise about 70% of the population, and fall under the socio-economic bracket of D or E, which is probably in the minimum wage to less-than-minimum wage income earner. Now, while they have the numbers in terms of sheer volume, the amount of money they earn collectively is nothing compared to the kind of cash raked in by the small 5% of those that belong to the A or B markets.

Notwithstanding, SMART spends billions to continue to advertise to the masses. In fact, SMART spends billions on advertising period – whether it be for the masses or for those that are better off. Of course, the strategy is to have SMART subscribers remain loyal to the brand, but in truth, THERE IS NO SUCH THING AS BRAND LOYALTY among the Philippine masses. For the basic Mang Pandoy, brand loyalty comes as a matter of convenience. In Aling Maria’s Sari-Sari store, I can purchase pre-paid accounts of either SMART or Globe, either through pre-paid cards or E-load because Aling Maria carries both brands, and even has two cellphones (one Globe, one Smart) to pass the load of whatever the consumer requires. In the same manner, because of the added value of texting Globe-to-Globe or Smart-to-Smart, or even making calls Sun-to-Sun, most people have afforded to carry with them two or even three phones, with one phone representing each of the major tele-com providers.

Anyway, the whole point is that it is pointless for SMART to spend unnecessarily on advertising. For one, they already have a near-monopoly on their captured market, which is the entire Philippines. The entire Philippines already knows about SMART, and probably has a cellular phone with a SMART line. There is no need for them to spend on TV commercials, daily newsprint ads, magazine ads and especially outdoor advertising! We don’t need another SMART banner beside yet another Globe banner in the same store advertising the availability of sim cards or pre-paid load availability.

SMART already has the power of direct marketing. If they want information shared to their subscribers, then they have the capability of sending whatever information directly to the cellular phones of their consumers without the need to become redundant through print ads, TV commercials or outdoor advertising. Now, if they have a new service or product to endorse that might need a bit of introduction – say SMART money – then perhaps that could be used. But still, all those services cannot be explained in a 30-seconder, or in a catchy newsprint ad. The best way to explain all that information is still in the form of step-by-step instructions, especially if their target market is the masses who cannot comprehend beyond the creativity of a 30-seconder ad.

Next, SMART is wasting away money on their celebrity endorsers. So what if Angel Locsin is the number one thing happening in the country? Her face on a SMART billboard won’t increase sales, or improve the image of SMART. Perhaps an Angel Locsin endorsement might be good for beauty products, but for a telecommunications provider – it just isn’t necessary.

I would rather SMART re-allocated their budget for advertising to developing other businesses or other services, or maybe even for a worthy charity beyond what they normally give out for charity.

For example, I would love for SMART to allocate a budget in the development of a world-class stadium that can perhaps host huge sporting events, such as the SMART Philippine Open Tennis Tournament, which could be part of the Men’s and Women’s ATP Tour, and have the likes of Roger Federer, Rafael Nadal, Maria Sharapova and Ana Ivanovic play tennis at our shores. Or maybe be able to invite the likes of Real Madrid or Manchester United to have an exhibition match. Or maybe even have the Los Angeles Lakers go up against the Talk N’ Text Phone Pals.

I would also love for SMART to sponsor let’s say the Ati-Atihan Festival, but instead of spending their money on their collaterals, banner placements, billboards and video screens – to just cover the entire production cost of the Ati-Atihan Festival, and not even have a single SMART logo advertised on the site. SMART will just merely send a text message to their subscribers saying that the Ati-Atihan Festival is free for everyone, and that they will be feeding and giving out drinks to everyone who goes, and then when everyone goes there – they won’t even find a single SMART ad or logo advertised anywhere. Angel Locsin can perform, and everyone would know already who brought them the party without the need to say it over and over again on the PA system, or to have banners at every street post.

Or maybe SMART can invest their profits or re-allocate their advertising budget for other things like a desalination plant, or for alternative energy sources, which they can eventually use to power their telecommunications equipment scattered all over the country.

At a rate of say 1 peso per text message sent, and the millions that they can easily earn on a daily basis, SMART indeed has a lot of profit at their disposal. While it may take also millions of pesos for operating costs of all their infrastructure, spending for unnecessary advertising is just a waste of profit. There are other things of greater concern. Eventually, SMART shouldn’t be the one advertising, but should be the one controlling the advertising, especially for products who might want their brand marketed to the subscribers of SMART. A hard-sell text message everyday about a particular shampoo might be an annoyance for their subscribers, but then it’s a paid text message ad from the shampoo company, and hard-sell is what they do anyway when they put up billboards and daily newsprint ads. Change focus, change strategy. DON’T WASTE MONEY.

I seem to have gotten carried away, and still have more to say on this topic. Eventually, I would really like to back up this claim with actual figures on advertising expenses, or maybe give a real insight on the kind of numbers that can be played with by a giant company like SMART. I do understand that SMART has other programs that include community partnership in regards to developing education facilities in small towns, disaster relief and even helping out with environmental causes. But then, maybe a shift on focus and budget could be made for those projects even more.

In totality, it’s not just about SMART, or Globe, or Sun. Every company should really re-think their budget for advertising, especially with bigger companies who have a monopoly on the market industry they represent. Everyone would drink San Miguel Beer on a daily basis even if Manny Pacquiao didn’t endorse it. Everyone would drink Coke or Pepsi regardless of the well-thought of tagline by the ad companies who do their ads. And besides, if Coke was the drink available on the sari-sari store next to my house, then that’s what I’d buy. I am practical enough not to have to travel 3 blocks to the next sari-sari store just to show my loyalty to Pepsi. I’m sure I’ve driven the point across.

Anyway – I’m sure there are other smart things that SMART can do, and I don’t need to be the one to say it. But hey – I’m just sharing my two cents worth, and that’s not even the price of a text message.

What Manny Pacquiao Can Do With $23 Million Dollars

Posted in All About The Philippines, Duke420 Articles, Philippine Events, Philippine News, Philippines Sports with tags , , , , , , , , , , , , , , , , on September 4, 2008 by South Arts Festival

After several huge boxing matches with the likes of Juan Manuel Marquez, Marco Antonio Barrera, Erik Morales and David Diaz, Manny Pacquiao has already earned himself quite a lot of money. I’m sure everyone has heard rumors of how he’s spent his money, including a stint to compete for a congressional seat in the Philippine House of Representatives.

We also know of his many endorsement bonuses from Nike, No Fear, San Miguel Beer, Alaxan and even Magic Sing!

Anyway, let’s just say Manny Pacquiao is very well-off (to put it lightly).

Now, Manny Pacuqiao is set to fight Oscar De La Hoya in what could possible earn him $23 Million Dollars. With a 40 peso exchange rate to the dollar (and that’s being crude), that would be something like – 920 Million Pesos. Ho hum, now what to do? At this point, you may space out for a bit and give yourself some time to imagine.

If you’ve decided to continue reading…

Manny Pacquiao – 23 million dollars/920 Million Pesos!

Eto lang iyan, Sir Pacman:

Manny Pacquiao, you should invest 20 Million Pesos to live it up in Las Vegas for a while, and work on the possibility of getting Daniel Negreanu, Phil Helmuth, Barry Greenstein, Phil Ivey and Howard Lederer to teach you some texas hold’em, and you could probably earn at least 20% investment on your 20 million pesos each month.

On the remaining 900 million pesos, Manny Pacquiao should put up a corporation that would handle a group of companies that would specialize in: (1) providing alternative energy solutions for the Philippines; (2) constructing and managing a world class 100,000 seater stadium and sports center that can host big sporting events and possibly be the kind of secure and developed Philippine venue that U2 would agree to play on; (3) building and managing a desalination plant that could transform the surrounding Pacific Ocean to drinkable, potable water for the 7,200 islands of the Philippines; (4) promoting boxing fights and not just for Philippine boxers, but the good fights; (5) managing assets on co-ownership of a professional sports team like maybe the Boston Celtics or something that could use some improvement like the New York Knicks; and (6) produce Hollywood blockbuster movies, preferably by Pixar.

Manny Pacquiao Should Invest In Alternative Energy For The Philippines

Manny Pacquiao Should Invest In Alternative Energy For The Philippines

It might sound like the bills might go over budget from 900 million pesos, but then that’s where the business sense of Manny Pacquiao should kick in along with the wheeling and dealing that is needed to transform 900 million pesos into something even bigger and greater. And while my list may seem a tad bit too far-fetched and exaggerated, there are some bright ideas there that I’m sure Manny Pacquiao can start with in order to provide a positive and worthwhile contribution to the development of the Philippines, and not just build his certain legacy, but also provide a sustainable thriving business that could multiply his money.

Oh, and Sir Pacman – if you ever need anyone to help you run such a cooperation, I would be honored to submit an application.

Meanwhile, our thoughts go with you in your next match against Oscar De La Hoya. They may not be favorable thoughts for you, but at least $23 Million dollars. Manalo, matalo – malayo na mararating niyan, diba?

Pacquiao vs Dela Hoya Tickets and Ringside Seats Available Here.