Comments on: Opinion: The Smart Thing To Do With SMART

By: animo

animo — Tue, 17 Feb 2009 10:19:06 +0000

Unlucky you, you are not in the marketing or advertising team of Smart. Well, first of all I believe every advertisement they create has a specific objective. There is a reason behind their advertising strategies.

If your stated opinions are true, why then do the biggest corporations continue to spend millions in advertising?

In advertising, your goal is not only to sell, but improve brand awareness, image and loyalty – that would be beneficial in the long term.

By: JJ Duque

JJ Duque — Wed, 08 Oct 2008 02:14:17 +0000

Justine,

Outdoor advertising rates (for billboards) range from 100,000 to 300,000 a month depending on the location.

Don’t get me wrong. I believe in brand loyalty. BUt I don’t believe it holds true for the masses. The purchasing power of the masses (D & E socio-economic class) is based on convenience and not necessarily brand loyalty. People will drink Coke because it’s what is available in the nearest sari-sari store. You won’t see someone walk out of their way to another sari-sari store just to maintain loyalties to Pepsi.

By: Justine

Justine — Tue, 07 Oct 2008 04:10:04 +0000

I’m just curious, do you work in any of the these big companies-Smart, Globe, Coke, Pepsi, PLDT, big shampoo corporations like P&G, Unilever, Colgate-Palmolive? Are you a member of their of sales and marketing team or at least has access to their advertising budgets and ROI? It would nice if you would have hard data to back up your opinion so that these can actually be facts and not just random rants and claims.

And I think there is such a thing as brand loyalty.

By: JJ Duque

JJ Duque — Sun, 14 Sep 2008 11:50:55 +0000

I received replies in Facebook, and many were asking why I targeted SMART and not Globe? Well, SMART has more money, and they might be spending more. But, of course, I believe this message goes out to Globe also anyway. Actually, it goes out to all the companies who don’t need to spend for advertising since they already have a monopoly of the Philippine Market, or they already have a foothold on their sales and brand recognition – like SMB, Coke, Pepsi, PLDT, etc.

Put it this way – most companies spend roughly Php150,000 a month to rent prime real estate billboard space, say along EDSA. Imagine if they spent money on something else.

By: JJ Duque

JJ Duque — Fri, 12 Sep 2008 03:06:39 +0000

Hahaha. Nice one, Miguel.

By: Miguel

Miguel — Thu, 11 Sep 2008 08:38:25 +0000

Shhhhhhh! If they stop spending on ads, photographers like me will lose their account. Keep quiet and I’ll give you some when they get me to shoot one of their ads. Hehehe.

By: Matt Hanson

Matt Hanson — Wed, 10 Sep 2008 12:40:03 +0000

Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

Matt Hanson